Ok, so mostly it was selected because it was available and sounded catchy. But the Network World article today, "Drowning in Passwords", really speaks to the origin of the name and the key challenges we all face as individuals and organizations trying to manage our seemingly infinite number of identities.
While we mostly talk about security and compliance, IAM is truly a management problem. Both in the real world and in the virtual one we all play many roles:
- Father, husband, brother, son, grandson, friend, son-in-law
- Litter Box cleaner, leaf raker, toilet plunger, bug-killer
- Surfing-buddy, lunch-meeting-friend
- Manager, employee, co-worker, partner, customer
- Internally as a client of HR, procurement, legal, expenses
- Externally as a client of the healthcare provider, 401k, gym, etc.
- Selling to customers, selling with/to partners or partners selling to you
- The lead on a FY planning project, contributor on a new product strategy, listener on a new marketing program
The challenge is only further complicated when you layer in social networking, from blogs to Facebook and Twitter, our 1:1 interactions in one role gets mixed with our identities in another. For example many have learned to keep their work "friends" on linkedin and their personal "friends" on Facebook, and their family ... on email.
This increasing web of complexity fuels the continous need for new innovations, solutions, and ultimately integrations to address it.
With this Blog, Infinite Identities, we will look to highlight and promote the best practices and best solutions being driven by innovative partnerships in IAM.
Thanks for reading!
Brian
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